Burberry is chosen as the most digital fashion. The British fashion house earned this title by her live streams, web sites and online fans.
Research by the think tank of the New York University showed that most digital fashion brand Burberry has. For the Digital IQ report examined 49 university fashion labels here and looked at their websites, social media, digital marketing and mobile media.
It is not very surprising that Burberry was a winner. The British fashion house has all the 3D web, live stream of catwalk shows and online previews of new collections clearly show not to be afraid of a piece of technology. Burberry alongside Kate Spade also threw her online shop, Ralph Lauren and his New York Times iPhone app and Louis Vuitton high-amble to the eyes.